Social Creative
Meta - Facebook/Instagram Feed
1:1 Video
Aspect Ratio: 1:1 (540×540 in Xpance)
File Size: Under 20mb recommended
File Format: MP4 or MOV for best quality
Length: 15 seconds recommended for best practice
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Sample 1:1 video feed creative on Facebook
Sample 1:1 video feed creative on Instagram
4:5 Video
Aspect Ratio: 4:5 (540×675 in Xpance)
File Size: 4gb Max
File Format: MP4, MOV
Animation: MP4, MOV, 15 sec max
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Sample 4:5 video feed creative on Instagram
Meta - Feed
1:1 Video
Aspect Ratio: 1:1 (540×540 in Xpance)
File Size: Under 20mb recommended
File Format: MP4 or MOV for best quality
Length: 15 seconds recommended for best practice
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Sample 1:1 video feed creative on Facebook
Sample 1:1 video feed creative on Instagram
Meta - Feed
4:5 Video
Aspect Ratio: 4:5 (540×675 in Xpance)
File Size: 4gb Max
File Format: MP4, MOV
Animation: MP4, MOV, 15 sec max
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Sample 4:5 video feed creative on Instagram
Meta - Facebook/Instagram Stories
Video
Aspect Ratio: 9:16 (540×960 in Xpance)
File Size: 4gb Max
File Format: MP4 or MOV for best quality
Length: 15 seconds recommended for best practice
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
It is recommended to avoid putting text or logos in the 250 pixels at the top and bottom of the ad. This will prevent overlap with the platform’s UI elements. Please see the 16:9 safe space template for a visual reference guide.
Sample stories video creative on Facebook
Sample stories video creative on Instagram
Image
Dimensions: 1080×1920
File Size: Under 30mb max
File Format: JPG
Animation: None
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
It is recommended to avoid putting text or logos in the 250 pixels at the top and bottom of the ad. This will prevent overlap with the platform’s UI elements. Please see the 16:9 safe space template for a visual reference guide.
Sample stories image creative on Facebook
Sample stories image creative on Instagram
Meta Audience Network
Instagram In-Stream Video
Aspect Ratio, 16:9 (960×540 in Xpance)
File Size: 4gb Max
File Format: MP4 or MOV for best quality
Length: 15 seconds recommended for best practice
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Sample audience network video creative on Facebook
More on audience network on Meta
Audience Network Image
Dimensions: 1200×628
File Size: 30mb Max
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
Meta - Facebook/Instagram Carousel
Image
Dimensions: 1080×1080 and 1080×1920
File Size: Under 30mb max (per image)
File Format: JPG, PNG
Headline, body text, and CTA/Clickthrough are added by the fulfillment team.
1 carousel request can include minimum 2 pairs of both 1080 and 1920 (4 images total) to maximum of 10 paired images (20 images total).
Sample carousel feed (1080×1080) creative on Facebook
TikTok Video
This product is video-only.
Aspect Ratio: 9:16 (540×960 in Xpance)
File Size: 500mb max
File Format: MP4
Recommended length: 30 seconds or less
Video must have sound
All sound should be properly licensed for commercial use. View all TikTok music approved for commercial use here.
Call to action, clickthrough, stickers, icons, overlays are added by the fulfillment team.
Additional TikTok design help is available here, it covers native TikTok fonts, colors and effects.
See the Top Trending US ads on TikTok
Download the default 4-line 9:16 TikTok PNG overlay here